Consistency. Core-Values. CULTURE.

The story start's in Miami. Zach (a local civil engineer and former Disney designer) went shopping for new sportswear. and immediately became frustrated when he couldn't find his favorite styles for running gear. Simply put, the big commodity brands had a high turnover of products. Good products always seemed to come and go, which sparked Zach's interest in creating a sportswear brand that released fewer but good products. Keeping the product lines focused and consistent throughout the year.

He immediately called one of his close friends, Evrice , a local fashion designer on the Miami scene for big brands such as Lucky In Love and Casey Levan. The two collaborated to create the Zero Tolerance™ brand in December of 2019. During the 2020 coronavirus pandemic and the 2020 George Floyd protest, it became apparent that Zero Tolerance™ had a deeper meaning of bringing everything together through fashion and sport. Evrice and Zach continued designing and developing patterns and subsequently dropped their first sportswear piece, the "Runner Pant," in July 2020.

After many products shipped, the mission stills stands. Zero Tolerance™ continues to be a brand focused on creating a great set of sportswear products for a community of consumers who believe in a core set of values. These values are centered around:

  • Blurring the lines to redefine activewear as an everyday fashion piece.
  • Removing the excuses to activate your goals (unlocking the best physical and mental version of you)
  • Most importantly, have a zero-tolerance policy for social injustices or anything that can divide us. Staying true to humankind by using fashion and fitness to bring us together.

The story Zero Tolerance™ story is still evolving, thanks for being a part of the journey so far. We believe the Zero Tolerance™ community will continue to grow and you are a big part of that.

 

Thank you.

 

Zach 

 

Evrice